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Social MediaMarketing


WHY YOU NEED SOCIAL MEDIA MARKETING

By Alina Kukharet

The reality today is that prospects do research online before making buying decisions. Where do they look? Of course Google is one of the top sites to search, but many are also turning to Facebook and other social media networks to see if a company is established there.

There are 3 likely outcomes when prospects look for you online:

  • They don’t find anything and immediately lose trust.
  • They find your social media profiles, but they aren’t active. Again, you’ve lost a few trust points.
  • They find your social media profiles, see that you’re active, and learn more about the culture and values of your business. This leads to increased trust and more brand recognition because social media gives you the opportunity to connect with prospects on a deeper level.

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